Well, superior products or services can help the company win the competition at the global market. However, customer's recognition of the superiority is more important to win the markets. Thus, how to education it customers is a key factors for the international companies to succeed.
Why is education so important? Let's take American movie as an example. As a segmentation of entertainment industry, American movie industry works well in Chinese market. Although there is a huge culture Gap between China and the U.S, the American movie, are tagged as the most popular and greatest movie by Chinese customers. They prefer to buy the tickets for 2 or 3 tiered movies produced by U.S.rather top tiered Chinese movie. Why? The reason is quite simple: Chinese audiences are well educated and persuaded that those movies are great movies even though the truth is opposite. Companies spend more money on build up the concept that movies come from U.S are high quality. All the marketing activities enforces such images and successfully deliver those information to the target audience.
Thus, learn how to educate you customer to win global competition should be considered by all companies.
